On May 14th, WerbeWeischer, a partner of the German Art Directors Club (ADC), opened the summit specials with a presentation of the latest development in the 3D advertising market. To provide customers and agencies with a guide to navigate this rapidly growing new area, WerbeWeischer has founded the Unit3D task force in cooperation with Pictorion das werk, more3D and Cinedavis.
It is a fact that
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3D spots outperform the recall value of 2D spots by factor three
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3D works generally different than 2D
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Companies working seriously with 3D will require assistance
Unit3D sheds light into the darkness of 3D screen
advertising and is the prime point of contact for customers and agencies
considering 3D advertising. Unit3D is also going to offer 3D workshops for
creatives and decision makers as well as a quality control for 3D screen
advertising. Please register at www.unit3d.de to receive first hand information
on workshops and new developments.