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AI in VR: Just Another Hype — or Real Added Value?
Artificial Intelligence is currently being added to almost everything. Virtual Reality is no exception. New features, new tools, new promises—often bundled under the same headline:

Beyond the Hype: XR That Delivers Results — Inside WE ARE XR
Many companies explore XR, but only a few succeed in making it part of their everyday workflows. What makes the difference? To answer this, we

See the flaw before you build it — how a single VR headset prevents costly mistakes: a real case study
Can a single VR headset already improve how machines are developed? Construction machinery, like a road roller, is large, complex, and expensive to prototype. At

VR in Architecture: How Immersive Tech Is Revolutionizing Design & Project Delivery
Architecture is often about translating vision into built reality—but that translation has traditionally been messy. Clients imagine, architects render, models are built—and misalignments, miscommunications, and

How Precise Motion Tracking Shapes the Future of Industrial VR
An Interview with Ulrich Probost , CEO of ART (Advanced Realtime Tracking GmbH & Co. KG) In professional VR and XR environments, the accuracy

Hands That Shape the Future: An Interview with MANUS
When we think about Virtual Reality, visuals and sound usually come first. But what about our hands—the most natural tool we have for interacting with