Many companies explore XR, but only a few succeed in making it part of their everyday workflows. What makes the difference? To answer this, we spoke with Michaela Dierking, CEO of WE are XR GmbH — a trusted and reliable partner of more3D GmbH & Co. KG. Her perspective provides valuable insight into how organizations can move beyond experimentation and turn XR into a practical tool that delivers measurable results.
From Experimentation to Real-World Impact
For many organizations, XR initially appears as an exciting innovation — but without a clear starting point, it often remains stuck at the demonstration stage. According to Michaela, success begins with focusing on real operational challenges, not the technology itself.
"XR should never be introduced just because it’s new or impressive. The key is identifying where it can genuinely improve communication, understanding, or decision-making. When the use case is clear, the value becomes obvious very quickly.”
Instead of delivering generic XR experiences, WE ARE XR works closely with customers to develop solutions tailored to specific workflows. This ensures that immersive technology becomes a productive tool rather than a standalone experiment.
WE ARE XR was founded in 2020 by Sönke and Michaela Dierking. But the XR journey of its founders started much earlier. Sönke began working in Virtual Reality in 1999 at TAN Projektionstechnologie. At that time, TAN was widely regarded as the VR expert in Germany — and many companies relied on his deep technical know-how. In 2002, Michaela started in sales for VR system solutions. Since then, she has remained a strong advocate of immersive technologies — not because they are impressive, but because they solve real problems.
Making Complex Data Intuitive
One of XR’s most powerful capabilities is its ability to make complex spatial information immediately understandable. This is particularly valuable in engineering, design, training, and planning environments, where traditional 2D displays often limit understanding.
“When people experience their data at full scale, they instantly understand relationships that would otherwise take much longer to interpret. This leads to faster discussions, earlier detection of issues, and more confident decisions.”
Immersive visualization transforms abstract data into direct experience, enabling teams to collaborate more effectively and reduce costly iteration cycles.
What is possible can be experienced firsthand at the four-sided VR CAVE at Berliner Hochschule für Technik (BHT), realized in collaboration with more3D GmbH & Co. KG. The installation enables students, researchers, and industry partners to visualize and interact with native CAD data in full immersion — demonstrating how XR becomes a practical tool for engineering, education, and decision-making. Read the full case study.
Real-World Applications That Deliver Value
WE ARE XR’s solutions demonstrate how immersive technology improves real workflows. Together with Feynsinn, eine Marke der EDAG they have developed a VR fire training system that allows personnel to practice emergency procedures safely and realistically, without the risks and logistical effort of physical training environments. Organizations benefit from scalable, repeatable training that improves preparedness and safety.
Their VR Paint solution provides an immersive environment for creative and technical workflows, allowing users to interact directly with virtual objects and spaces. This accelerates design evaluation, improves collaboration, and enables faster iteration.
These examples highlight how XR becomes a practical tool for improving both operational efficiency and communication.
Enabling Native Data in Immersive Environments
Delivering reliable XR solutions requires seamless integration between applications, visualization software, and hardware environments. This is where the partnership between WE ARE XR and more3D creates unique value.
Our collaboration with more3D is built on many years of trust, continuity, and shared expertise. We both believe that customers need complete, integrated solutions to successfully implement XR. more3D provides the critical software bridge that brings native 3D data directly into immersive environments without conversion, enabling seamless and efficient real-time visualization.
Building XR That Lasts
“For customers, it’s essential that immersive technology works naturally with their existing tools. Strong partnerships ensure that XR becomes part of the workflow, not an isolated system.”
Successful XR adoption is not about deploying technology once — it is about creating solutions that provide long-term value. This typically starts with a clearly defined pilot project and measurable goals.
"When organizations see real improvements early on, confidence grows quickly,” Michaela explains. “From there, XR can expand naturally into other areas of the business.”
This pragmatic, value-driven approach ensures sustainable adoption and meaningful results.
Organizations interested in adopting XR should work with an experienced partner who can provide guidance, technical expertise, and support during the initial phases. At the same time, building internal competence is an important step to ensure long-term success and fully leverage the potential of immersive technologies.
XR has the potential to fundamentally improve how organizations communicate, design, and make decisions. With the right partner and a clear focus on practical use cases, immersive technology becomes far more than an innovation — it becomes a reliable tool for everyday work.
WE ARE XR represents exactly this mindset: professional, flexible, and committed to delivering measurable results. Together, WE ARE XR and more3D enable organizations to bring their native data into immersive environments and unlock the full value of XR.
If you are exploring how XR can improve your workflows, training, or decision-making, we invite you to connect with more3D and WE ARE XR to discover what is possible.
